Stop Being Creative
Or at least stop using the word as a catchall. "Creative" in art can mean imaginative or novel or productive, but can be far from innovation, which is something that arises early after a new technology is born, or an idea sparked by a serendipitous occurrence, such when Philo Farnsworth associated plowed rows on a farm to video fields. Creativity is resolving problems that arise from initial vision and insight to a finished entity.